Analyse traffic generated by social media (social analytics).It measures potential audience and opportunities offered by the online market. Measure visitors number and behaviour, analyse interactions with brand,interpret digital marketing strategies results Monitor and analyse website visits (web analytics).

This web traffic data and statistics mining stems from three main needs: Certainly it is needed someone who can help the company with the task to extract useful information from the whole data set. Implementing website tracking and monitoring systems, at least for small-medium sized businesses, requires modest budgets. Information obtained can be leveraged to adjust business communication, refine online marketing strategies, adapt offer to customers preferences, improve post-sale relationship management and much more. Firms, besides market investigations and sector studies, can collect and process directly data related to their websites and social media users. Nowadays internet provides the opportunity to collect and analyse data in detail like nothing else in the past. Every company, be it small or big, gets priceless benefits from access to statistics about its own reference market and from its commercial data analysis.Ī business which makes decisions based on market studies, sales statistics, competition analysis and so on, has much more chances to succeed than an enterprise which acts in the dark, totally concentrated in its own activities with no regard to innovation.

Analyse web traffic